We pledge great design and steady
growth for all.
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We pledge good design and steady
growth for all.
We don’t just shape brands — we kindle them.
Every brand has a soul and we help you find it.
Campfire blends strategy and heart to shape brands that feel human, resonate deeply, and evolve with purpose.
OUR PROCESS
Discovery
In order to be successful, we must get to know your audience. Through hands-on market research, we can apply design proactively. This is our discovery phase where we audit your marketplace, ask all the questions, determine your voice, tone and message, define your brand's purpose and finally outline your strategy. Campfire pledges to listen and apply strategy proactively from a human-centric perpective.
• Industry Research • Naming • Voice and Tone Discovery • Branding Consultation Sessions • Strategy Consultation • Strategy Ideation • Brand Identity Creation etc...
Build
In this phase, we translate our research, consultations, and into action. Our team will diligently craft a tailored strategy manual, brand identity, and culture that reflect your brand's distinct narrative We will offer expert recommendations for branding and strategy as we you through this step to the next.
• Tailored brand strategy • Launch • Definition of Values and Mission • Cultural Definitions • Brand Identity Manual and Style Guides, etc.
Fuel
A robust professional brand image is just as important as investing in your office space, hosting services, or any critical aspect of your business's success. But what truly constitutes a professional brand image, and how you create one? A brand must make a powerful first and begin strong. Our team at fire is dedicated to strategically positioning your brand across all platforms—be it digital, traditional, social, or more—to effectively showcase your brand to your audience.
• Social Media Setup • Website and Development • Launch Campaigns • Email Marketing • In-Person Marketing Strategies, etc.
Tend
The key to effectively marketing a business lies in cultivating a strong brand image. Your business's engagement with the evolving market is equally crucial as the products or services you provide. Campfire is committed to keeping your audience engaged through continuous strategy implementation and by leveraging our services on your behalf.
• Strategy as a Service • Brand Management as a Service • Graphic Design • Naming & Product Design • PPC • Digital Design • Social Management • Digital Marketing • Copywriting • Printing • Presentation and Expo Design, etc.
meet the team
Jenna Shoop
Creative Director
Jenna embarks on her journey as a creative entrepreneur, fueled by an insatiable curiosity for new possibilities. As an artistic chameleon, she the benefits of a diverse visual style unlike many designers who stick a single, loosely-defined aesthetic. Campfire’s design showcases her adaptability and variety, a testament to Jenna’s commitment to curiosity. A leader, woman, and dreamer, Jenna sees the glass as half full, and we wouldn’t want her any other way.
Unlikely Design Tool: Wallpaper and rug
Movie Set She’d Most Like to Live In: Wes Anderson’s Moonrise Kingdom
Past Life Gig: Sorceress/philosopher during the Hellenistic era probably.
Strategist
SHAUN LORIA
Shaun is an educator, author, nonprofit founder, and entrepreneur dedicated to strategic thinking. His approach emphasizes positive impact and data analysis. With a master's degree in and a bilingual background, he takes pleasure in engaging with diverse audiences. When he's not at the Campfire, you can catch him reading, writing, or jogging without headphones.
deanna denis
Copywriter
Experienced across diverse media and disciplines, Deanna is a versatile creative inspired by writing styles. Currently, she admires Woot.com and Mailchimp for their humorous and relatable brand voices.
Her well-rounded background enables her to thrive in both analytical and creative realms when crafting copy, making her a valuable member of the Campfire team. In addition to copywriting, Deanna's expertise includes web/UX design, print design, and branding, with a strong emphasis on digital marketing. Her skills encompass Google management, Google Analytics, SEO & SEM, as well as traditional marketing strategies. Deanna is also a former art school owner, bringing extensive business knowledge to the creative.
Patrick Bennett
Lead Development Engineer
With over 10 years of experience as a software engineer and web developer, Patrick takes his job as a Computer-Human translator pretty seriously. He offers the perfect blend of pragmatic attention to detail and creative thinking, and in his non-Campfire time, he hones both by creating songs and visual art. Our development game is strong because Patrick harnesses his talent and pushes the innovative envelope.
Song that makes him happy every time: The Sesame Street theme song
Finicky food fact: He can’t stand liver.
Parallel universe career: Intergalactic President. You can’t say he lacks ambition.
